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CTA button checker

Type the text on your main button and pick what the page is for. The checker scores the wording and suggests stronger alternatives.

Button text

What is the page for?

Generate leadsSell a productBook meetingsGet sign-ups

Preview

Your button

Free, no obligation. We reply within one business day.

Type your button text

You'll see the score and what to change.

Stronger wording for “generate leads” pages

Select one to score it, then adapt it to your offer.

Reassurance line to put under the button

“Free, no obligation. We reply within one business day.”
“Takes 60 seconds. We never share your details.”

Why button wording matters

The call-to-action button is where interest turns into action, and it's often the least-considered words on the page. “Submit” and “Learn more” work on any site, which is exactly the problem: they don't tell a visitor what they'll get for clicking.

What the checker looks for

Not a generic label (25 points). Submit, Send, Click here and Learn more are flagged.
Starts with an action (20). Get, Book, Start, Download, Order.
Says what they get (20). The noun after the verb is the value: a quote, a consultation, a trial.
Fits the page goal (15). Booking pages need booking words; shops need buying words.
Personal or valuable (10). “My”, “free”, or a time frame make clicking feel worthwhile.
Short enough (10). 2–5 words reads at a glance; extra detail belongs in a line beneath the button.

Placement matters as much as wording

A strong label still needs to be seen. Put the primary button in the first screen, repeat it after your benefits and your proof, and keep one primary action per page so visitors don't have to choose. A short reassurance line under the button (“No credit card required”) answers the last objection at the moment of decision. More in call-to-action best practices and the call to action glossary entry.

Questions

Should CTA buttons use “my” or “your”?

First-person wording (“Start my free trial”) reads as the visitor's own voice and often feels more personal. It isn't a rule; test both. What matters most is that the button says what they get.

How many words should a CTA button have?

Two to five is a good range. Long enough to name the outcome, short enough to read instantly. Move conditions and reassurance into microcopy under the button.

Is “Get started” a good CTA?

It's better than “Submit” but still vague, because it doesn't say what starts. “Start my free trial” or “Get my free quote” tell visitors exactly what happens next.

Should every button on the page say the same thing?

Repeat the same primary CTA wording down the page so the action is consistent. Secondary actions can differ, but give them lower visual weight.