Free landing page audit for ecommerce stores
An ecommerce landing page wins or loses the sale on a handful of things: whether the product looks real, whether the total cost is clear, and whether the shopper trusts you with their card. Most product and campaign pages get the design right and the reassurance wrong. Here is what to check before you spend more on ads.
Audit your ecommerce landing page
Free · Scored for “sell a product” · About a minute
Why ecommerce landing pages underperform
Shipping and returns appear only at checkout
Shoppers decide on the total price, not the sticker price. When delivery cost, delivery time, and the return window appear only after they add to cart, many abandon to look for a store that told them upfront. Surface those terms near the add-to-cart button.
Photos show the product but not the experience
A single white-background shot does not answer the questions shoppers have about size, texture, or how it looks in use. Without those answers, they hesitate or buy elsewhere. Multiple angles, scale references, and lifestyle shots do the job a store assistant would do.
Ad traffic lands on a page that does not match the ad
If an ad promises a specific product or offer and the visitor lands on the homepage or a broad category, they have to search again. Each extra step loses people. Campaign traffic should land on a page built around the exact product and offer in the ad.
What a high-converting ecommerce page needs
A visible price and add-to-cart in the first screen
On mobile especially, shoppers should see the product, price, and buy button without scrolling. If there are options like size or colour, keep the selectors compact and preselect the most common choice where it makes sense.
Product imagery that answers questions
Show the product from several angles, in use, and next to something for scale. Add close-ups of materials or details that justify the price. Compress images properly so quality does not cost you load time.
Shipping, delivery time, and returns near the button
A short line such as free shipping over a set amount, delivered in a stated number of days, free 30-day returns, placed under the add-to-cart button removes the biggest hidden-cost worry before it starts.
Reviews with star ratings and photos
Show the average rating near the product title and real reviews further down, ideally with customer photos. Let shoppers see critical reviews too; a perfect wall of five stars can look curated.
Familiar payment options
Display the payment methods you accept, including wallets and any buy-now-pay-later option you offer. Recognisable payment logos reassure first-time buyers that checkout will be quick and safe.
Specific, scannable product details
Dimensions, materials, care instructions, compatibility, and what is in the box should be easy to find. Shoppers who cannot find a detail often assume the answer is bad news.
Common mistakes and how to fix them
A hero banner with a lifestyle photo and no product, price, or button.
Lead with the product itself, its price, and the add-to-cart button. Save the brand imagery for further down the page.
Product copy copied from the manufacturer.
Rewrite descriptions around the buyer's use case and objections. Duplicate supplier text also gives search engines no reason to rank your page over every other reseller.
Discount pop-ups that cover the page within a second of arrival on mobile.
Delay pop-ups until the shopper has scrolled or shown intent, and make them easy to close. Let people see the product before you ask for an email.
Hiding the returns policy in the footer.
Summarise the return window and who pays return shipping in one line near the buy button, with a link to the full policy.
Out-of-stock variants that are only revealed after selection.
Mark unavailable sizes or colours visibly and offer a back-in-stock alert, so shoppers do not feel tricked after choosing.
Headline rewrites
Before
Premium quality products for your lifestyle
After
Merino base layers that stay odour-free for a week of hiking
It names the product, the material, and a concrete benefit the target buyer cares about.
Before
Shop our new collection
After
Linen bedding that gets softer every wash, delivered in 3 days
It gives a specific reason to buy and answers the delivery question in the same line.
Before
The best water bottle you will ever own
After
Keeps drinks cold for 24 hours and fits every car cup holder
It swaps an unprovable superlative for two checkable claims that solve real annoyances.
Button wording
- BuyAdd to cart, free delivery
- Shop nowChoose my size
- Learn moreSee it in use
- SubmitGet my 10% welcome code
Trust signals that work here
- Average star rating and review count beside the product title
- Customer photos inside the reviews section
- Free returns window and who pays return shipping, stated near the button
- Recognised payment logos, including wallets and buy-now-pay-later if offered
- Real contact details and a physical business address in the footer
What to measure
Add-to-cart rate
This shows whether the page itself persuades. If plenty of people visit but few add to cart, the problem is on the page: price clarity, imagery, or trust, not checkout.
Cart-to-purchase rate
A big drop here often means surprise costs, forced account creation, or limited payment options. It tells you whether the promises on the page survive checkout.
Revenue per visitor by campaign
Conversion rate alone can mislead if a change pushes cheaper products. Revenue per visitor, split by campaign, shows which landing pages actually earn their ad spend.
Questions
What is a good conversion rate for an ecommerce landing page?
It depends heavily on price point, product category, and traffic source. A low-cost repeat purchase from email behaves nothing like a first-time visit from a cold social ad. Track your own baseline per campaign and test changes against it, watching revenue per visitor as well as conversion rate.
Should I send ad traffic to a product page or a dedicated landing page?
If the ad features one product, a strong product page is often enough, as long as it loads fast and matches the ad. For bundles, launches, or offers with a story to tell, a dedicated page lets you control the message and remove distractions.
How many product photos should a landing page have?
Enough to answer the questions a shopper would ask in a physical store: what it looks like from every side, how big it is, and how it looks in use. Quality and relevance matter more than count. Keep file sizes small so the gallery does not slow the page.
What does PageScore check on an ecommerce page?
It checks whether there is a clear purchase path matching your goal, CTA placement and wording, reviews and star ratings, testimonials, guarantees, contact details, HTTPS, and a privacy link. It also measures real mobile speed from Google PageSpeed, image alt text, structured data, and includes an AI review of the copy and design.
See how your ecommerce landing page scores
Paste your URL. PageScore checks conversion, copy, trust, SEO and real mobile speed, then ranks the fixes.