What happens when you analyze a page
PageScore loads your page the way a visitor's browser would, reads its headlines, buttons, forms and trust signals, and checks the technical basics search engines need.
At the same time it measures real mobile performance through Google PageSpeed, then an AI reviewer trained on CRO best practice judges the copy and design against your page's goal.
From URL to a fix list in three steps
- Step 1
Enter your URL
Paste the address of the landing page you want to improve and tell us its goal: leads, sales, bookings or sign-ups.
- Step 2
We analyze it
PageScore reads the page, measures real mobile speed with Google PageSpeed, and reviews it across six categories.
- Step 3
Get your score
See a score out of 100, category breakdowns, and a prioritized list of fixes with the exact wording to use.
Six things that decide whether a visitor converts
Each category is scored out of 100 and weighted into your overall score. Weights shift with your goal: a booking page leans harder on trust.
Conversion
30%Can a ready visitor act immediately?
- CTA in the first screen
- Specific button wording
- Form length and friction
- A path that fits your goal
- Offer, pricing and objections
UX & design
20%Is the page easy to scan on any device?
- Mobile responsiveness
- Headline hierarchy
- Section structure
- Navigation distractions
- Accessibility basics
Copywriting
15%Does the copy sell the outcome?
- Headline clarity
- Customer vs. company focus
- Reading ease
- Specifics over buzzwords
- Supporting subheadline
Trust & proof
15%Would a stranger believe you?
- Testimonials and reviews
- Client logos
- Results and case studies
- Guarantees
- Real contact details
SEO
10%Can search engines understand it?
- Title and description
- One H1
- Indexability
- Structured data
- Social previews
Performance
10%How fast is it on a phone?
- Largest Contentful Paint
- Layout shift
- Blocking JavaScript
- Server response
- Page weight
How the overall score is weighted
| Category | Leads | Sales | Bookings | Sign-ups |
|---|---|---|---|---|
| Conversion | 35% | 30% | 35% | 30% |
| UX & design | 20% | 20% | 15% | 20% |
| Copywriting | 15% | 15% | 15% | 20% |
| Trust & proof | 20% | 20% | 25% | 15% |
| SEO | 5% | 5% | 5% | 5% |
| Performance | 5% | 10% | 5% | 10% |
90–100
Excellent
80–89
Strong
70–79
Good
60–69
Needs improvement
0–59
Critical opportunities
Find out what's stopping your page from converting
Free audit. No account. About a minute.